Stronger together
for healthy growth in organic farming
The global demand for organic vegetables is growing and that places extra demands on you. The challenges in the market lead to specific requests for high-quality vegetable seeds, market knowledge and a strong and cooperative network within the chain. Are you looking for the latest market information, keen to cooperate with an international network of chain partners or looking for the best quality varieties for your business? We’re happy to help.
More consumers choose organic vegetables thanks to nudge in the right direction
NEWS
‘Choose organic, choose taste’. A shelf-edge label displaying this text next to organic Sweet Palermo pointed peppers resulted in 25% more purchases in Dutch supermarkets. This is one of the findings from a 2023 nudging study. “Extra focus works,” concludes retail expert Bart Fischer.
“Inspiring stories can help the organic sector move forward”
NEWS
August 2023 – The rich biodiversity is immediately noticeable when visiting Broadward Hall Farm. Love My Salad – Rijk Zwaan’s consumer platform – and Heleen Bos, Rijk Zwaan Specialist Marketing Organics spoke to this British organic vegetable company. It is their mission to help organic growers throughout Europe to share their inspiring stories. In this way consumers experience how organic cultivation differs from conventional cultivation.
Series of company profiles brings organic growers closer to consumers
NEWS
Consumers are keen to know more about organic cultivation and how it differs from conventional cultivation. To answer this need, Love My Salad – Rijk Zwaan’s consumer platform – is helping organic growers throughout Europe to share their stories in a series of company profiles. The first profile is about Biosabor, an impressive organic farm in the Andalusian province of Almeria, Spain. Heleen Bos, Rijk Zwaan Specialist Marketing Organics, supervised the sessions: “It’s wonderful to experience the organic growers’ passion, and to help them share that passion with consumers.”
Working towards organic vegetables for the whole world
The global demand for organic vegetables is growing, and that places extra demands on you as a grower too.
Thankfully, you don’t have to face the challenges alone, because choosing Rijk Zwaan’s Organic varieties gives you
more than just a high-quality product range.
Knowledge
“Healthy and profitable growth in organics requires specific knowledge relating not only to vegetable production, but also to market developments, consumer expectations and product performance.
Quality
“Our focus on quality guides us in everything we do. Setting the bar high enables us to truly innovate and to guarantee sustainable growth of our organic range.”
Partnerships
“Intensive collaboration is firmly anchored in our mission. We are continuously investing in our relationships with growers, retailers, trading companies and partners. That helps everyone to move forward.”
Our strong organic vegetable portfolio
When expanding our organic range, our focus is on quality. We introduce top-class seeds specifically for the organic food market. All these varieties have in common that they have strong resistances combined with a good yield. Besides, the organic varieties have been bred for a broad spectrum of local farming situations, attracting consumers thanks to their distinctive shape, visual appeal and/or flavour. Our organic vegetable portfolio enables you as an organic farmer to profitably capitalise on the growing demand for such products, with a crop that always meets your requirements.
Headline subscribe to newsletter
The global demand for organic vegetables is growing, and that places extra
demands on you as a grower too.