In 2020, US consumers purchased 14.2% more organic fruits and vegetables than in 2019. The market growth is directly linked to the COVID-19 pandemic, explains Merek Dorf, US Sales and Crop Specialist at Rijk Zwaan. “Consumers trust organic products and regard them as healthy.”
As an industry leader in resistance breeding, Rijk Zwaan can help vegetable growers to find the right varieties for both salad kits and other current and future top-ten fruits and vegetables. “Resistances are the most important cornerstone for organic varieties.
At Eosta, they firmly believe that packaging-free is the best option for organic produce. In 2016, it was the first Dutch trading house for organic fruit and vegetables to switch to natural branding. The company values its collaborative partnership with Rijk Zwaan, which – by developing organic vegetable seeds – is also helping the fresh chain to advance in that context. For example, strong cucumbers with a long shelf life do not need to be sealed in plastic.
Dutch organic grower Marc van Nieuwkerk (53) cultivates Rijk Zwaan varieties of cayenne pepper and habaneros. Even though the habaneros were originally developed in Tanzania for African growers, they grow really well in Dutch greenhouses too. “I’ve been fully SKAL-certified since January 2020. Organic production is challenging but also very rewarding, and thankfully I receive good support from Rijk Zwaan.”
Brassica is a healthy group of vegetables that are a perfect fit with organic production. From white cabbage, red cabbage and pointed cabbage to broccoli, cauliflower and kohlrabi… at Rijk Zwaan we can provide all types of Brassicas. Reliability, uniformity and disease resistance are the most important qualities. Here, we highlight some of our varieties for temperate and Mediterranean climates.
From now until mid-October, Rijk Zwaan’s Global Open Field e-vent once again offers the opportunity to see the latest varieties and exchange thoughts and ideas about market developments.
Maarten van der Leeden, Account Manager at Rijk Zwaan and Maarten van Geest, Crop Specialist at Rijk Zwaan, will tell you more about our demofield and the current trends.
Growers of organic peppers in both moderate and Mediterranean climates have plenty to choose from at Rijk Zwaan. Here, we highlight ten strong pepper varieties. Many of them produce large, attractive peppers and have powdery mildew resistance, which is a big advantage for growers.